Facebook Marketing How to Monetize Your Facebook Advertisement

Facebook Marketing How to Monetize Your Facebook Advertisement

Facebook advertisement are an excellent, cost-effective way to promote your

small business online if you take the time to do it right. Advertising on Facebook offers an unprecedented ability to target a specific audience based on demographics,friends and interests. The most successful adverisement are effectively using Facebook’s 15 targeting criteria to write highly unique and appealing ads. Let’s examine the ways to target your advertisement and achieve Facebook advertising success

Demographic Targeting
Below is the exhaustive list of the demographic criteria available on Facebook. As a business owner or marketer, you’ll be able to start dreaming up possibilities of the highly effective targeted advertisement you can create with this criteria alone.

• Country
• State/Province
• City
• Zip Code
• Age
• Gender
• Interested In
• Relationship Status
• Languages
• Education
• Workplace (B2B companies take notice: you can target employees of specific companies.)

Here are some examples of successful demographic Facebook advertising campaigns:

• A photography studio set up a $600 advertisement campaign that targeted users whose relationship status was “Engaged” and earned $40,000 in revenue.

• A storage facility targeted college students at 21 campuses before summer break to promote their self-service storage options. The storage facilities saw a 50% increase in total rentals year over year.

With connection targeting, you can create an ad that appears for people who have yet to like your page, but have a friend who does. A friend’s ‘recommendation’ of your page may be enough to interest them to like your page, too.

Connection targeting leverages social proof. Social proof is what makes reviews and recommendations, especially from friends, so valuable. Today’s social consumers trust their friends’ opinions on what’s good and correct over any other form of persuasion. Social proof works!

This is where Facebook advertising gets really fancy. Interest targeting allows you to target people based on interests they’ve identified in their profile. Nothing is left out. You can target people based on movies, books, musicians, outdoor activities, favorite ice creams and other Facebook fan pages that they’ve liked. Create ads that speak specifically to your targeted users, and you’ll find success.

• The Arizona Office of Tourism (AOT) ran a campaign encouraging Chicago Cubs fans to travel to Arizona for spring training. As a result of the campaign, AOT received 8 times more clicks to their landing page than from paid search efforts.

• When Manchester United toured the United States, they used Facebook Adverisement to drive substantial traffic to their ticketing page. As each game approached, they would target users geographically who had listed Manchester United or Manchester United players as interests.

• Appleton Estate Rum wanted to target football and spirits fans to introduce them to its product and build a loyal fan base. Appleton developed a “Be a Better Host” Facebook sweepstakes and created targeted ads for users whose interests included spirits like rum, vodka, bourbon, etc., as well as those who indicated they liked specific premium brands, such as Grey Goose. Their ads also targeted football fans by including users who liked individual NFL teams, as well as football programs, like Monday Night Football. As a result, Appleton added more than 20,000 new fanswithin four weeks of running the campaign.

How are other marketers using criteria to target their Facebook adverisement?  The below graph from Social Fresh’s 2012 Facebook Advertising Report shows the most popular Facebook Ad Criteria from a survey of 347 Facebook advertisers.

This blog post has hopefully given you ideas and a framework for targeting your Facebook advertisement. Take advantage of targeted Facebook advertising and grow your social media audience today!

Please provide any thoughts or ideas in the comments section below.

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